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4 steps to get your center's #GivingTuesday campaign started

Posted by Jennifer Morgan on Oct 24, 2016 10:30:00 AM

This is a great chance to appeal to givers who may not be motivated by pro-life messaging but who do want to help women and children in their community, especially around the holidays.

#GivingTuesday is a global day of giving held annually on the Tuesday following Thanksgiving. Using social media and the generosity of people around the world to bring about change in their communities, it provides a platform for centers like yours to encourage the donation of time, resources, and talents. Last year alone, over 700,000 people participated in #GivingTuesday.

It's also a great chance to appeal to givers who may not be motivated by pro-life messaging but who do want to help women and children in their community, especially around the holidays.givingtuesday_logo.png

1.  Get on the list

List your center on the #GivingTuesday website.  

Complete this short form

2. Get prepared

Download the free Communications Toolkit  which includes a sample outreach email and press release as well as a social media toolkit and timeline to get you started.

Be sure to check out these helpful FAQ from Network for Good.

Tip: Don’t get overwhelmed here--you can make this campaign as large or small as you are able.  There are a lot of resources to help you.  Take the time to thoroughly prepare, and your plan will be a success. 

3. Get inspired

Learn from the best: these case studies and ideas for non-profits can help!

Tip: Get creative

Does your center need a fresh coat of paint or remodel?   Encourage supporters to donate paint, labor, or specific items for your remodel.

Do you need resources? Share examples of how your center uses their donation - like the amounts needed to:

  • purchase a pack of BYD Magazines, 
  • sponsor keyword advertising so more women can find out about your center next month
  • obtain a year's subscription to the BYD: Live tablet app, 
  • buy a single tablet, 
  • sponsor the cost of a sonogram, or
  • purchase a new car seat. 

Remember, you don't want these to be designated gifts, so be sure to keep the language you use general, such as: "Your donation of just $X on #GivingTuesday shares hope with parents in our community, like Olivia who received a car seat to take her baby home from the hospital.

Use pictures whenever you can!

4. Get everyone on board

Encourage staff, board members, volunteers, and supporters to Like, Share, and Retweet your #GivingTuesday posts. 

Want to take it up a notch? Ask a major donor to sponsor your campaign by donating $1 for every time your #GivingTuesday posts are liked and $5 for every share. Let your supporters know about the challenge so they can help you bring in the cash.

Still skeptical about participating in #GivingTuesday, here are all of your excuses debunked. 

+ dont miss this webinar on Tuesday, October 25 @ 1PM EST from Nonprofit 911: The Secret to a Record-Breaking #GivingTuesday

 

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